Jaime Tavares Freelancing WordPress website management (2015 to 2022)

Technologies Used
WordPress 5.2.1
PHP configurations

In today's highly competitive digital landscape, maintaining a strong online presence is crucial for businesses to thrive. As the person in charge of managing on WordPress from 2015 to 2022, I have had the opportunity to witness the evolution of the website and play a significant role in its success. In this blog post, I will reflect on my experience managing the website, highlighting the challenges faced, strategies employed, and the impact it has had on the business's digital presence.

Laying the Foundation

When I first took charge of, I recognized the importance of establishing a solid foundation. WordPress, with its user-friendly interface and vast customization options, proved to be the ideal platform for managing the website. I ensured the installation of essential plugins, implemented security measures, and optimized the website's performance to provide visitors with a seamless and secure browsing experience.

Design and Branding

A visually appealing website is essential for creating a strong brand identity and captivating visitors. Over the years, I worked closely with the Great Canadian Pizza team to update and enhance the website's design. We focused on aligning the visual elements with the brand's identity, integrating mouth-watering food imagery, and ensuring a responsive layout that offered an enjoyable experience across various devices.

Regular Content Updates

Keeping the website content fresh and engaging is crucial to attracting and retaining visitors. I regularly updated the menu items, pricing, and promotional offers on to reflect the current offerings. By showcasing new pizza creations, highlighting seasonal specials, and introducing limited-time deals, we successfully enticed visitors to explore the website and order online.

Search Engine Optimization (SEO)

To boost organic visibility and attract more customers, I implemented various SEO strategies. This included optimizing page titles, meta descriptions, and URLs, conducting keyword research, and ensuring the website's structure was search engine-friendly. By continuously monitoring performance using analytics tools, I fine-tuned the website's SEO to improve search rankings and increase organic traffic.

Social Media Integration

To further extend's online reach and engage with customers, I integrated social media platforms into the website. This involved adding social sharing buttons, embedding social media feeds, and encouraging user-generated content. By leveraging the power of social media, we fostered an active online community and promoted the Great Canadian Pizza brand to a broader audience.

Monitoring and Analytics

Throughout my tenure managing my client's website, I regularly monitored its performance using analytics tools. By analyzing key metrics such as website traffic, bounce rates, conversion rates, and user behavior, I gained valuable insights into visitor preferences and identified areas for improvement. This data-driven approach allowed us to make informed decisions and continually enhance the website's performance and user experience.

Managing on WordPress has been an exciting and rewarding experience. Over the years, I have witnessed the website evolve into a powerful tool for promoting the brand, attracting customers, and streamlining the online ordering process. By focusing on design, content updates, online ordering, SEO, social media integration, and analytics, I have been able to contribute to the continuous growth of Great Canadian Pizza's digital presence. As the online landscape continues to evolve, I am confident that the foundation we have built will enable to remain a prominent player in the Canadian pizza industry for years to come.